VIEO Design • 17th April 2019

Why We Abandoned IE11 (And Why You Should Too)

Way back in 1995, Microsoft released the first iteration of Internet Explorer and blew everyone’s socks right off. Web designers and developers finally had a browser that supported CSS, and it introduced Java and applets to the world.

VIEO Design • 4th April 2019

Throw Out Your GIFs and Improve Page Load Times with MP4s

We at VIEO love a good GIF – you should see our Slack channels – but we have to acknowledge a sad truth about these excellent ways to express emotions: They’re inefficient, they don’t look as good as they could, and they slow down your page load time. Definitely not an overreaction. No need to go on a sad Simon & Garfunkel spiral – there’s a solution! And it isn’t just using your words. By converting GIFs to MP4s, you’ll get higher quality reactions in a much smaller file size, meaning bett

VIEO Design • 24th September 2018

How Schema Markup Affects your SEO

If it feels like SEO is evolving every day, that's because it is - search engines are constantly trying to determine how to get information to searchers in the most effective, simple way possible. Which brings me to one of the most under-used, perhaps unappreciated evolutions of SEO: schema markup.

VIEO Design • 27th July 2018

How Growth-Driven Marketing Gets Conversions

By now, you've probably heard us talking a lot about Growth-Driven Marketing and how important it is to keep your marketing fresh and flexible. If you need a refresher on what growth-driven marketing actually is, here's the short version: growth-driven marketing is based on what your business needs right now instead of what you planned to need whenever you made your marketing plan.

VIEO Design • 10th July 2018

How to Create Authentic Content

“Authenticity is a collection of choices that we have to make every day. It's about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” ― Brené Brown, The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are That might sound a little extreme for something like writing social media posts or blogs, but I honestly don't think so.

VIEO Design • 6th June 2018

How to Get High-Quality Google Reviews

Internet reviews can be baffling to say the least. Sometimes, you go to make a purchase on a certain online retailer, click on the reviews hoping to see the true faults in the product, and find something along the lines of this review instead: "This product literally saved my entire family from a burning building and paid off my student loans, but I didn't like the color. 1 star." Heads up, I'm planning on exclusively using Jeff Goldblum gifs for this post. You're welcome.

VIEO Design • 17th April 2018

16 Email Marketing Mistakes You Can Easily Avoid

Email has long been a cornerstone of digital marketing, and even after all these years and the mountains of spam we receive, it continues to be one of the most effective. Almost all businesses are doing at least some email marketing, but few actually optimize their email campaigns to get the kind of ROI they're capable of.

VIEO Design • 5th April 2018

Web Design Flaws That Hurt Your Business

I'm going to go out on a limb and assume this blog post isn't the first website you've ever laid eyes on. If so, allow me to formally introduce you to the internet - you have a lot to catch up on, and honestly, this post is probably not going to be the best start for you.

VIEO Design • 16th March 2018

VIEO Survives the 2018 ADpocalypse

February 24th could have been a dark day in the history of advertising. There could have been untold destruction as the ADpocalypse fell upon an unsuspecting world. Luckily, the VIEO Design team was there save the day at the 2018 Knoxville ADDY Awards by looking fabulous, eating a lot of cake, and taking home some hard-earned awards. We know, we really took one for the team, and you are welcome. Slaying zombies, awards, and fashion all at once! Photo by Colby's Photography.

Focus Magazine • 15th March 2018

When Pink and Blue Just Won’t Do

It’s frustrating not being able to fit into clothing you better identify with. I shouldn’t have to buy clothing from the little boys section just for a decent fit. Like many of us, The Button Brigade’s founder, Katie Cooper, is frustrated with product gendering. “One time, I was trying to buy a bike, and my only options…were purple and pink. That’s not what I want!” she says.

VIEO Design • 6th March 2018

What Is Growth-Driven Marketing?

If you’ve ever watched any teen-angst-fueled TV show, you’ve probably realized an important fact of life: things change. Sometimes it’s for the best, sometimes it isn’t, but it almost always involves a dramatic speech. Cue “Blindsided,” or your early ‘00s sob fest of choice.

VIEO Design • 6th February 2018

How to Make Digital Ads Your Customers Won’t Hate

If you’re new to the world of digital ads, it can seem pretty overwhelming. What platform do I use? How much money do I spend? Are ads successful only because of some elaborate Illuminati conspiracy? Unfortunately for future Dan Brown books, there are no advertising secrets hidden in paintings (...that we know of). It all comes down to a pretty basic principle: people don't hate ads. They hate bad ads.

Local Fare • 1st April 2017

Get Healthy With Tri-State

For example, Mrs. Lana Lawrence, a patient at Tri-State Clinic North, was experiencing neck and back pain. She was also having trouble breathing. “She couldn’t get up the steps at work without getting winded,” Dr. Austin says. During the early portion of her treatment, Mrs. Lawrence’s neck and back pain improved, as did her breathing. “After two adjustments, I could breathe much better."

Local Fare • 29th November 2016

Chattanooga Gives

Today is Giving Tuesday, a global day of giving – and a truly beautiful follow-up to Thanksgiving. We in Chattanooga are particularly lucky to live in a community full of so many generous, giving people who are so eager to help our city grow. For many of us, after Thanksgiving means it’s time to get excited about Christmas! We start decorating, buying presents and daydreaming about what we’re going to find under the tree in a few short weeks.

Local Fare • 1st November 2016

Outlaw Country with Boo Ray

Chattanooga’s Clyde’s on Main is lucky to host Nashville-based singer, songwriter and guitarist Boo Ray on November 11th for a show you won’t want to miss. With what Red Dirt Report describes as a “worn-out-boots voice” that carries his honest, raw lyrics and vintage, outlaw country style, Boo Ray is a truly unique soul on the music scene. Local Fare snagged some exclusive insight into the musician’s life, influences and plans for the future.

Local Fare • 1st July 2016

Juan Bustamante on Coaching

“The biggest thing I’m passionate about in coaching youth sports is providing kids with the tools necessary to be successful in team sports which translates to their personal lives at school and at home,” says Juan Bustamante, our Creative Director here at Local Fare Magazine. Juan has coached girls volleyball, girls T-ball, girls basketball, boys T-ball, youth baseball, mountain biking and surfing.

belleSAVANT • 1st April 2016

Chatt Chow Down: Julie Darling Donuts

It was an unseasonably warm February day when I wandered into Julie Darling Donuts for the first time. I could smell the aroma of baking donuts the second I stepped out of my car.

belleSAVANT • 1st April 2016

Bright Spark

About 14 years ago, Jenny Whitener started Bridge Innovate, a global company focused on helping businesses remove obstacles to growth and produce real, meaningful change. Bridge Innovate stresses the importance of design thinking; according to the Bright Spark website, “Design Thinking provides students and educators with a proven process for developing the fundamental skills of collaboration, critical thinking, and communication … empathy, problem solving, prototyping and experimenting and innovating new solutions.”

belleSAVANT • 1st January 2016

STEAM

STEM - science, technology, engineering and mathematics - education has become a focus in American education to prepare students for careers in these growing and important fields. Recently, the focus has broadened and added an extra letter to the acronym. The idea of a STEAM education has the additional component of art - creativity and critical thinking, best developed through exposure to the arts, is vital to success in technical fields.

belleSAVANT • 1st January 2016

Chatt Chow Down: Brash Coffee

There’s no shortage of excellent food in Chattanooga; walking into any restaurant downtown is almost certain to end with a full stomach and a big smile. However, it takes more than just fabulous fare to create an exceptional dining experience, and so we set out in search of the extra touches that make all the difference.